Why is the company called FOODSPORT?

FOODSPORT is a Social Enterprise that combines FOOD with SPORT. FOODSPORT aims to encourage the community to participate in sports which, at the same time, raise food for the needed ones to develop a healthy and sustainable society.

Is FOODSPORT a Hong Kong registered charitable organization?

FOODSPORT is not a registered charity under section 88 of the Inland Revenue Ordinance. FOODSPORT is a self-sustaining social innovation project of a Social Enterprise "Symbol Of Alliance".  We insist in operating the organization as a Company Limited registry, to fulfill the responsibility of operating a business oriented social enterprise, sustaining and develop out business and at the same time, serving the community. All of our beneficiaries are charitable organizations under section 88 of the Inland Revenue Ordinance, to ensure the food and financial donations are for charity purpose.

Why the event name is called HUNGER RUN?

The event name was chosen to deliver the true meaning and the purpose of the event, which is to address hunger and raise public awareness on food waste through running. In addition, we would like to create an unforgettable running experience for runners, families and friends to participate. Thus, taking this opportunity to create more synergy among the government bodies, corporates and social organizations, joint hands to celebrate and promote healthy living through sport.

What is the different in between HUNGER RUN 2019 and the other charitable running events?

"HUNGER RUN" is the first and the only "Calorie drive" charity running event organize by FOODSPORT in Hong Kong (We raise calories, not funds). Every runner will have the chance to make a difference to our community by donating their burned calories to the people in need in Hong Kong, exercise for a good cause.


This year we have invited Monchhichi from Japan to join our action. While running for hunger, as a foodie and traveler, Monchhichi will also be sharing their favorite food from heir travel with runners on event day at the carnival for participants to enjoy and relax after their run.


Runners are welcome to invite families and friends to join and cheer at the event, sharing the joy on a Sunday morning with us, with exciting performances, food and beverage etc.

Where will the proceeds from Monchhichi x HUNGER RUN 2019 goes to?

The proceeds of the event, after deduction of the event operating and food purchasing for donation costs , will go to "Food Assistance" and "Community Sport" programs , enables FOODSPORT to sustain and expand our community calorie drive programs in Hong Kong.

If you wish to give more to support our beneficiary, please do feel free to give donation to the beneficiary directly.



Why FOODSPORT raises "Calories" and not "Funds"?

We believe doing good and positive things is beyond the value of money. We are creating a new concept of charity and volunteering work by engaging the public to do sport for the good of our community. Every drop of sweat, every bit of energy that you burnt will be converted into a nutrition meal / food for a person with needs, to address hunger in Hong Kong.

How to calculate and convert calories into food?

FOODSPORT Nutrition Adviser will calculate each and every runner's calories loss according to the personal data provided at the enrollment (such as gender, date of birth and weight), and exercise intensity and duration of your run. We will gather all burnt calories and convert them into food units for our donation to the under-privileged groups in Hong Kong.


FOODSPORT Nutrition Adviser will select and donate the food that is the most suitable for the beneficiaries.

Where does the donated food comes from?

The donated food is sponsored by corporate sponsorship and individuals (Registration fees). FOODSPORT will be donating the the exact amount (or more) of food, equivalent to the amount of burnt calories, to our beneficiary at the post event food donation volunteer event.

When and how the raised food be delivered to the beneficiary?

FOODSPORT will be organizing a food donation volunteer event in November 2019, to deliver all raised food from "Monchhichi x HUNGER RUN 2019" directly to our beneficiary J Life Foundation. Event details will be announced soon, please stay tuned for more updates and registration.



How do I know if I am successfully enrolled?

​​Online Enrollment - Only credit card is accepted. you will receive the email confirmation on the same day.

Postal Enrollment - If you enroll via postage, a confirmation email will be sent to you within 1 week starting from the submission date of the enrollment forms.


What should I do if I have not receive any email?

The mail may be marked as spam, please check your spam or junk mail box. Please contact FOODSPORT at 5243 0520 / 3611 0334 if you cannot find the email.

Are the enrollment fees tax-deductible?

This is not a fund raising event, therefore, all enrollment fees is NOT tax-deductible. The proceeds of the event, after deduction of the event operating costs and the cost of food purchasing for donation, will go to "FOODSPORT Community Sport" & "Food Assistance" programs, enables FOODSPORT to continue to sustain and expand our community programs in Hong Kong.

Why do I need to provide my weight and other personal information for enrollment?

FOODSPORT will be based on your personal data (weight, gender, age), exercise intensity and duration to calculate the calories burnt for conversion into food units for donation.

In compliance with the Personal Data (Privacy) Ordinance, FOODSPORT is committed to safeguarding web users' personal information in respect of its collection, use, retention, security, transfer and access. Personal data should be collected by lawful and fair means and can only be used for lawful purposes directly related to the charity functions and other activities of FOODSPORT. All reasonably practicable steps shall be taken to ensure that personal data collected and retained are accurate and protected against unauthorized or accidental access, processing, erasure or other use. No personal data shall be disclosed to other organizations or individuals without prior consent of the web users. Only authorized staff of FOODSPORT, who are well trained in proper handling of personal information, are permitted to access such information.


FOODSPORT reserves the right to use the photos of the event for future promotion. Your personal data will be used for the purposes related to the participation in different programs and activities, the issuance of receipts, collecting user feedback, conducting analyses, and any other initiatives in relation to the aims and objectives of the organization. You have the right to request access to and correction of your personal data. For inquiry or updating your personal data, please contact us at foodsport@symbol-of.com.

We may send any news and information related to the FOODSPORT and its service units to you using the contact information you have provided.

Do all the members of a team need to come from the same organization or company?

A team should consist of 4 members regardless of their gender. They can be family members or friends coming from different organizations and companies. Since racing as a team encourages team spirit, all members should finish the whole race in order to get a ranking position and team prizes. The awards will be presented based on the fastest Monchhichi Team Official Time.

How to purchase / order the Monchhichi add on souvenirs?

Add on souvenirs are only be available registered participants, which can be made at "Online Registration" or "Postal Registration".

Online - Accept MASTER and VISA card ONLY

Postal - Accepts cheques ONLY. Payable to "SYMBOL OF ALLIANCE LIMITED". CASH will NOT be accepted.

Could one person purchase / order more than one Monchhichi add on souvenirs?

Each participants may  purchase / order as many add on souvenir as they want. First come first served.

No add on purchase will be accepted after the completion of the registration.

How and when can I collect my add on orders?

All add on souvenirs will be available for collection at "Race Kit Collection" on 27 - 29 September 2019. 

NO add on souvenirs will be available for collection on race day.

Could members of the team / family choose to register for "Luxury Package"  or "Standard Package" individually?

Each members may select the type of the package they wish to register for during registration. The price for different selection of packages are different. Please take special note at selection of the race category, type of package and add on souvenirs.



What is the start arrangement of the event?

FOODSPORT reserves the all rights to divide the participants into various starting groups. The groups will start at different time slots to avoid unnecessary congestion. The temporary starting time is for reference only, the starting time to be announced at race kit collection will be final. Please stay tuned with our website for more updates

Will there be time limit for the races?

The time limit for 2km run is 40 minutes, 4km run is 60 minutes and 10km run is 120 minutes. Participants who fail to finish the race within the time will be advised to walk to the finishing point using the nearest pavement. The Organizer will provide assistance along the course. The track will be closed at 4:00pm.

How to participate in "The Funniest Outfit Award"?

If you wish to participate in, please register at the “The Funniest Outfit Award " at the designated venue before the race. The Organizer will announce the results and present the awards on race day. More information will be announced inside the e-race booklet published at closer stage.

Is there any specific dress code for the event?

No, but participants are advised to be dressed in a simple, lightweight sportswear. In addition, the teams and corporate are encouraged to dress up in team uniforms to boost the team morale.

Transportation arrangement

Participants are advised to take public transport to the event, avoiding to travel by taxi or private cars.

Can we have the Finisher e-certificate if we are unable to attend the game eventually?

The Finisher e-certificate is a proof of the completion of the running race. We apologize that this Finisher e-certificate will not be issued to any absentee or those could not finish the race individually or in groups.

Can the disabled participate?

“Monchhichi x HUNGER RUN 2019” runs along footbridges, stone steps, narrow alleys and grasslands, running into the daily lives in streets and alleys and experiencing the uniqueness of different communities. FOODSPORT does not recommend wheelchair users to participate in this race. Individuals should evaluate their own physical conditions before making a decision. Should you have queries, please call FOODSPORT hotline 5243 0520 / 3611 0334.



Symbol Of Alliance Limited (FOODSPORT)


Tel       :(852) 5243 0520 / (852) 3611 0334

Fax      :(852) 2155 3170

Email   :foodsport@symbol-of.com

Address:Blk U, 8/F., Phase 1, Kwun Tong Ind. Ctr, 472-484 Kwun Tong Rd, Kwun Tong, Kln, H.K

Opening Hours︰1000am - 0700pm​ (Mon - Fri)