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Why is the company called FOODSPORT?

FOODSPORT is a Social Enterprise that combines FOOD with SPORT. FOODSPORT aims to encourage the community to participate in sports, and at the same time, raise food for the needed ones to develop a healthy and sustainable society.

Is FOODSPORT a Hong Kong registered charitable organization?

FOODSPORT is not a registered charity under section 88 of the Inland Revenue Ordinance. FOODSPORT is a self-sustaining social innovation project of a Social Enterprise "Symbol Of Alliance".  We insist in operating the organization as a Company Limited registry, to fulfill the responsibility of operating a business oriented social venture, sustaining and developing our business,  and at the same time, serving the community. All our beneficiaries are charitable organizations under section 88 of the Inland Revenue Ordinance, to ensure the food and financial donations are for charity purpose.

Why is the event name called "HUNGER RUN"?

The event name was chosen to deliver the true meaning and the purpose of the event, which is to address hunger and raise public awareness on poverty and hunger through running. In addition, we would like to create an unforgettable running experience for runners, families and friends to participate. Thus, taking this opportunity to create more synergy among the government bodies, corporates and social organizations, joint hands to celebrate and promote healthy living through sport.

What is the difference between HUNGER RUN and other charitable running events?

"HUNGER RUN" is the first and the only "Calorie drive" charity running event organized by FOODSPORT in Hong Kong (We raise calories, not funds). Every runner will have the chance to make a difference to our community by donating their burned calories to the people in need in Hong Kong. Exercise for a good cause.

Where will the proceeds from CHA KEE HUNGER RUN 2023 go to?

The proceeds of the event, after deduction of the event operating costs and food donations, will be donated to the “FOODSPORT FOUNDATION”, funding its "Food Assistance” and “Community Sport Development" programs to sustain and expand our community calorie drive programs in Hong Kong.


J Life Foundation -


Why does FOODSPORT raise "Calories" not "Funds"?

We believe doing good and positive things is beyond the value of money. We are creating a new concept of charity and volunteering work by engaging the public to do sports for the good of our community. Every drop of sweat, every bit of energy that you burnt will be converted into a nutrition meal / food for a person with needs, to address hunger in Hong Kong.

How to calculate and convert calories into food?

FOODSPORT Nutrition Advisor will calculate each and every runners' calories loss according to the personal data provided at enrollment (such as gender, date of birth, height and weight), and exercise intensity and duration of your run. We will gather all burnt calories and convert them into food units for donation to our beneficiaries according to their needs.

Where does the donated food come from?

The donated food is sponsored by corporate sponsorship and individuals (Registration fees). FOODSPORT will be donating the exact amount (or more) of food equivalent to the amount of burnt calories, for donation to our beneficiary at the post-event food donation volunteer event.

When and how to deliver the raised food to the beneficiary?

FOODSPORT will be organizing a food donation volunteer event in November 2023, to deliver all raised food from "HUNGER RUN 2023" directly to our beneficiary "J Life Foundation". Please stay tuned for more event details and registrations.


How do I know if I am successfully enrolled?

This event accepts online registration and payment ONLY. Once the enrollment and payment are completed, participants will receive a "Confirmation Email" to verify the registration immediately. Should you have not yet receive any confirmation email 2 days after your online registration, please email us ( to resend it. 


The email may be marked as spam in your junk box. Please check your spam or junk mail box. Please contact FOODSPORT directly to resend the email if necessary.

Is there any age limit to join the event?

10km Buttered Pineapple Bun (Individual & Team) Run

Participants must be 16 – 75 years old (born between 16 October 1947 and 15 October 2007)

#Participants aged 18 or below must obtain the consent of their parent/guardian.

3km Deep Fried Chicken Leg (Individual) Run

Participants must be 16 – 75 years old (born between 16 October 1947 and 15 October 2007)

#Participants aged 18 or below must obtain the consent of their parent/guardian.

3km Deep Fried Chicken Leg (Fun Rollers) Run

Participants must be 12 – 75 years old (born between 16 October 1947 and 15 October 2017)

#Participants aged 18 or below must obtain the consent of their parent/guardian.

3km Deep Fried Chicken Leg (Family) Run

Each family must consist of an adult and a child, regardless of gender.

Group A  - Member 1︰Aged 6 - 12 years old (born between 16 October 2010 and 15 October 2017)

                    - Member 2︰Aged 18 - 75 (born between 16 October 1947 and 15 October 2005)

Group B  - Member 1︰Aged 13 - 16 years old (born between 16 October 2006 and 15 October 2010)

                    - Member 2︰Aged 18 - 75 (born between 16 October 1947 and 15 October 2005)

1km Milk Tea (Kid / Teen) Run

Kids runners must be 3 – 9 years old (born between 16 October 2013 and 15 October 2020)

Teens runners must be 10 – 15 years old (born between 16 October 2007 and 15 October 2013)

#Each Kid / Teen can be accompanied by ONE adult (Wearing a Parent's Bib).

1km Milk Tea (Individual) Fun Run

Participants must be 16 – 75 years old (born between 16 October 1947 and 15 October 2007)

#Participants aged 18 or below must obtain the consent of their parent/guardian.

Can I change the category after completing my registration?

The participants’ information on the registration form should be final. The Organizer will charge HK$100 administration fee for the change of participant's information after the submission of application.

May I register more than one race category?

Yes, you may. As long as the participant meets the entry requirements, you can register for multiple races (except for repeated registrations for the same race category).

The Organizer reserves the right to disqualify any person if a participant is found by the Organizer to have violated the rules. No refund will be arranged and no runner's pack will be distributed to the runners who violated the rules.


Public liability insurance is covered by the Organizer. This does not include personal accident insurance. It is recommended that all participants purchase your own personal accident insurance and other relevant insurance according to your needs.

Are the enrollment fees tax-deductible?

This is not a fund raising event, therefore, all enrollment fees are NOT tax-deductible. The proceeds of the event, after deduction of the event operating costs and food donations, will be donated to the “FOODSPORT FOUNDATION”, funding it’s "Food Assistance” and “Community Sport Development" programs to sustain and expand our community calorie drive programs in Hong Kong.

Why do I need to provide my personal information for registration?

In compliance with the Personal Data (Privacy) Ordinance, FOODSPORT is committed to safeguarding web users' personal information in respect of its collection, use, retention, security, transfer and access. Personal data should be collected by lawful and fair means and can only be used for lawful purposes directly related to the charity functions and other activities of FOODSPORT. All reasonably practicable steps shall be taken to ensure that personal data collected and retained are accurate and protected against unauthorized or accidental access, processing, erasure or other use. No personal data shall be disclosed to other organizations or individuals without prior consent of the web users. Only authorized staff of FOODSPORT, who are well trained in proper handling of personal information, are permitted to access such information.


FOODSPORT reserves the right to use the photos of the event for future promotion. Your personal data will be used for the purposes related to the participation in different programs and activities, the issuance of receipts, collecting user feedback, conducting analyses, and any other initiatives in relation to the aims and objectives of the organization. You have the right to request access to and correction of your personal data. For inquiry or updating your personal data, please contact us at

We may send any news and information related to the FOODSPORT and its service units to you using the contact information you have provided.

Must all 10km Buttered Pineapple Bun team members be from the same organization / company?

Regardless of gender, 10km Buttered Pineapple Bun Team Run must consist of 4 runners (All members MUST be 16 years old or above). Team members can be your family, company or organization members. All team members must cross the finish line to get a ranking and compete for a prize

Can people with disabilities participate in the event?

“HUNGER RUN 2023” runs along footbridges, stone steps, narrow alleys and grasslands, running into the daily lives in streets and alleys and experiencing the uniqueness of different communities. The Organizer does not recommend wheelchair users to participate in the event. Individuals must evaluate their physical conditions to decide whether to participate.

Should the event is forced to cancel, will the registration fees be refunded?

The Organizer reserves the right to postpone, cancel or cut short the event if any of the following situations occurs:

a) Adverse weather conditions

b) Hong Kong SAR government policies caused by COVID-19

c) Force majeure i.e. due to occurrence of incidents that are beyond the control of the organizer and which renders it impossible, unsafe or impractical to hold the event. A force majeure event shall include, but is not limited to, act of God, war, hostilities, invasion, rebellion, revolution, insurrection, riot, commotion, strikes, go-slows, lock outs or disorder, outbreak of disease, acts or threats of terrorism. Any temporary changes or cancellations related to the competition/event will be subject to the announcement on the event website.


The Organizer reserves the right to make temporary changes or cancellations to related events. ​

Please read Terms & Conditions for more details ​

Runner's Pack Collection

​​When will the Runner’s Pack Collection Notification Email be issued?

The “Runner’s Pack Collection Notification Email” will be sent to all successful registrants via email, on or before 22 September 2023. The email indicates the runner’s name, category, and bib number, along with a QR Code for identification and redemption purpose.

When and where do I collect my Runner’s Pack?

Participants may collect your Runner’s Pack by presenting the Runner’s Pack Collection Notification Email (with QR code embedded) according to the following dates, time and location. Participants who do not collect their Runner’s Pack during the below period, will be considered as forfeiting their entry. No Runner’s Pack will be distributed on Race Day. 

Date :                         29 September 2023 (Friday) - 1 October 2023 (Sunday)

Opening Time :    11:00am - 8:00pm (Closes during lunch time : 2:00pm - 3:00pm)

Location :                Rm U, 8/F., Phase 1, Kwun Tong Ind. Ctr, 472-484 Kwun Tong Rd, Kwun Tong, Kln, H.K

Remarks : 

  1. Please present your "Runner's Pack Collection Notification Email" (E-mail or printed version) for identification use at the collection point.​

  2. Any participant who cannot collect in person, may authorize someone to collect it on your behalf. The third party must present this Notification (E-mail or printed version) for identification use at collection point.

  3. NO delay or replacement arrangement is accepted. Participants who are unable to collect their Runner's Pack within the above period will be considered as forfeiting their entry

Would it be possible to change the size of T-shirt?

No. Runners can choose their size of T-shirt at registration. Once the size of T-shirt is submitted and payment is completed, the runner cannot amend the size of T-shirt.

Event Day

What is the start arrangement of the event?

The Organizer reserves the right to divide the participants into various starting groups. The groups will start at different times to avoid unnecessary congestions. Please stay tuned with our website for more updates

Do I need to arrive at the Start earlier to prepare for the race?

All participants are required to start the race at their designated start time. Please reserve sufficient time for warm up and proceeding to the Start Area. Those who fail to arrive the Start Area on time will not be able to take part in the race. Detailed Race Day arrangement will be listed in the Runner’s Guide.

Will Luggage deposit service be provided on Race Day?

FREE one-time luggage storage service will be available for all participants at the event venue on event day. Runners are reminded not to deposit any valuable item. Participants can only use the luggage bag and tag provided by the Organizer. No luggage bag and tag will be provided on Race Day. The Organizer is not responsible for any loss or damage to any item in your luggage. 

Is there any time limit for the races?

The time limit for 1km run is 15minutes, 3km run is 30 minutes and 10km run is 120 minutes. Participants who fail to finish the race within the time limit will be advised to walk to the finish point using the nearest pavement. The Organizer will provide assistance along the course.​

Do I need to report to any officials for check-in upon my arrival on the race day?

No, you may proceed to the Starting Zone directly and prepare for your race start. 

If I forget to bring my bib on the race day, can I enter the Start Area?

No. No bib will be distributed on the race day. Runners without a valid bib will not be allowed to enter into the Start Zone nor start the race.

Can I transfer my bib and timing chip to another runner if I cannot attend the race?

No. Both bib and timing chip are non-transferable. Upon discovery of such irregularities, participants concerned will be disqualified and the Organizer reserves the right to reject their registrations for any future events.

What should I wear to run?

Participants are advised to dress in proper sportswear and running shoes for the race. The bib (with the timing chip) should be displayed near your chest and clearly visible at all times during the race to enable race officials to identify your race number.


Participants are encouraged to wear the HUNGER RUN Tee to match the event theme. There will be an award for the "Funniest Outfit" Individual, Family or Team. Interested participants should register at the "Information Center" on event day. The judging panel will select and announce the winner of the award on event day.

Can I take photos during the race?

Participants are advised not to take photos at Start Area, en-route and Finish Area, due to the large numbers of participants and some parts of the course being relatively narrow.

Will there be any water and first aid provided along the route?

Water and First Aids will be provided at the support stations along the course. Distilled water will be provided at the Finish Area. Please seek support if needed on event day.​

Is 3km Individual Fun Roller suitable for beginners to participate?

The route comprises an approximately 1-kilometer long, 2-meter wide uphill section, and an approximately 1-kilometer long, 2-meter wide downhill section on a mixture of concrete and brick roads. Participants should consult professional roller skating coaches beforehand to ensure they possess sufficient skills to complete the activity safely.

Do all 3km Individual Fun Roller needs to wear helmet to roll on event day?

The organizer strongly recommends that all participants wear protective gear including helmets, knee pads, elbow pads, and wrist guards to ensure personal safety.

How to go to the Jockey Club Hong Kong Football Association Football Training Center ?

Road restrictions will be implemented on Even day. Participants are advised to take public transport to the event, avoiding to travel by taxi or private cars.


Walk to the training center from LOHAS Part MTR Station (Exit B) via the Tseung Kwan O South Waterfront Promenade (about 10 minutes).

By Bus

  • KMB : 98, 280X, 298E (Pak Shing Kok – Wan Po Road near Shaw Studios / LOHAS Park Station)

  • Citybus : 796P & 797 (Pak Shing Kok – Wan Po Road near Shaw Studios / LOHAS Park Station)

  • Citybus : 793 (Pak Shing Kok – Wan Po Road near Shaw Studios)

* Please pay attention to the frequency and time of each bus line

* Pak Shing Kok Get Off – Wan Po Road near Shaw Studios, go to the training center via the entrance of Wan Po Road Pet Garden.

*LOHAS Park Station Get Off - Walk to the training center via South Tseung Kwan O Promenade.

By Taxi / Car

On event day, taxis and private cars can only get off at the entrance of Wan Po Road Pet Garden and then walk to the training center.

*There are no parking spaces for public vehicles (except ambulances) on event day

Post Event

Where should I go after I cross the Finish Line?

To avoid congestion or blockage, upon crossing the Finish Line, participants are advised to leave the Finish Line as soon as possible and collect your Finisher Medal at the Collection Zone, and enjoy the post run entertainments at the venue.

When do I receive my Finisher E-Certificate?

Finisher E-Certificate will be sent to all completed participants on or before the end of October 2023 by email to your registered email address. 

*Participants who do not start the race according to the designated start time and assigned registered race category and participants who do not complete the race, shall not be entitled to any awards and certificates.

Contact Us


Symbol Of Alliance Limited (FOODSPORT)


Tel             :(852) 5243 0520 / (852) 3611 0334

Email        :

Address : Rm U, 8/F., Phase 1, Kwun Tong Ind. Ctr,

                         472-484 Kwun Tong Rd, Kwun Tong, Kln, H.K

Opening Hours︰0930 - 1800, Mon - Fri (Except public holiday) ​

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