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FOODSPORT is a social innovation campaign founded by the social enterprise Symbol of Alliance. Our primary goal is to encourage the community to participate in physical activities by making sport accessible to MORE, while transferring calories into food-equivalent donations to feed the underprivileged.

In the bustling city of Hong Kong, people are increasingly conscientious of maintaining healthy habits to keep up with their fast-paced lives. In addition to a consistent exercise routine, a well-rounded and nutritious diet is essential. However, residents of the city face income disparities, leaving a growing number of people below the poverty line. Food insecurity, exacerbated by COVID-19, is a severe threat, making it difficult for many to afford three nourishing meals a day.

whatwe do

FOODSPORT converts all burnt calories into food equivalent for donation to local charities and under-privileged groups in Hong Kong and beyound.

Let every drop of sweat  becomes meaningful!

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To sustainably tackle hunger through sports


1. To encourage healthy and active lifestyles among the public

2. To address hunger and poverty by converting calories into food-equivalent donation



Build a healthy society with

ZERO hunger through sport

Our Team

Volunteer Board of Directors (FOUNDATION)

Volunteer Advisor Team

Management & Operation Team

Ambassadors & Supporters


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FOODSPORT's ultimate goal is to feed Hong Kong and make the world a better, healthier place. Volunteers from all walks of life who share these objectives join our crew to assist with event operations and food donation services. Their unwavering belief in our mission, love for sports, and dedication to the cause make them one of our most valuable assets.

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