FOODSPORT is a social innovation campaign founded by the social enterprise Symbol of Alliance. Our primary goal is to encourage the community to participate in physical activities by making sport accessible to MORE, while transferring calories into food-equivalent donations to feed the underprivileged.

In the bustling city of Hong Kong, people are increasingly conscientious of maintaining healthy habits to keep up with their fast-paced lives. In addition to a consistent exercise routine, a well-rounded and nutritious diet is essential. However, residents of the city face income disparities, leaving a growing number of people below the poverty line. Food insecurity, exacerbated by COVID-19, is a severe threat, making it difficult for many to afford three nourishing meals a day.